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Advertising on Barter

Advertising is an important component in establishing a product, service or company’s credibility with its target market. As Stuart Henderson Britt said, “Doing business without advertising is like winking at a girl in the dark. You might know what you are doing, but nobody else does,” it is hard to be in business if no one knows that you exist, much less what you are all about.

Advertising is essentially mass-produced salesmanship. If it were possible to speak to all of one’s prospects face-to-face, no one would bother to use advertising. Because most businesses cannot do this, they need to pay for some form of advertisement. Unfortunately, the cost of advertising may be too high for an up-and-coming business. Barter can be the saviour of such an enterprise.

Virtually all media companies, including newspapers, radio stations, magazines, TV stations, and others, engage in barter at some time or another. According to the Association of Advertising Agencies, eight out of every ten media corporations engage in some form of excess capacity trading.

Ormita can provide you with a range of advertising options on barter including:

• Billboards & Hoardings
• Cinema
• Industry Journals
• Magazines
• Metro / Train
• Mobile Phone / SMS
• Newspapers
• Online / e-Commerce Sites
• Public Relations Services
• Radio
• Shopping Trolley
• Sponsorships of Events
• Television
• Website Design
… and more